Helping ambitious entrepreneurs and business leaders

go from PR novice to Go-To Expert

free guide!

MY PR Ecosystem: The Secret to Repeatable Irresistible Media

Become the Go-To Expert

Get ready to elevate your authority, attract premium clients and secure consistent media features. With expert guidance, proven strategies and hands-on support, you'll confidently position yourself as the go-to expert in your industry.

Train ChatGPT as your PR Assistant

PR doesn’t have to be overwhelming.

Imagine having an AI-powered PR assistant that helps you craft media stories, repurpose content and systemise your PR - without losing your authentic voice.

Not ready for full support just yet?

Start small and see big results with my Visibility Boosters - quick, strategic sessions and tools to help you get visible, pitch with confidence and see what it’s like to work together.

Transform Your Expertise into Unstoppable Visibility & Authority

You’ve mastered your craft, built a successful business and now you’re ready for more.

More visibility. More authority. More impact.

The problem?

  • You don’t have time to waste figuring out PR strategies that might work.

  • You want results that are clear, fast and consistent.

Let’s make that happen - without the overwhelm.

You don’t just want to be seen - you want to be unmissable.

  • You don’t just want to impact a few clients - you want to create a lasting legacy.

  • You’re ready to see your name in top-tier publications, land game-changing speaking gigs and attract A-list clients who value your expertise.

  • And while your influence grows, so does your freedom - your PR keeps working in the background even when you're sipping wine on the beach!.

Hi there! I'm Fiona Dwyer

I'm a journalist and former TV reporter, presenter and planning producer with over 30 years’ experience in the media.  I've gone from owning my own PR consultancy to becoming a PR coach and mentor.

I help business owners and entrepreneurs, from start-ups to established brands, position themselves as the go-to expert in their field, skyrocket their reputation and attract high-value clients.

My clients have featured in both regional and national newspapers, magazines, digital media, radio and television (BBC, ITV, Sky) and on podcasts across the globe.

Ready to elevate your brand? Contact me today for a FREE Game Plan call.


You're ready to be seen, heard and valued - and you have the commitment and ambition to make it happen.

You’re ready to build lasting authority and scale your business with a PR mastermind designed around your unique strengths.

Success is on the other side of a proven PR strategy. Tailor made support, no gimmicks or paid for media - just your expertise, your authentic voice and my 30 years of experience.

Work with me

I'm a big believer in step-by-step.

I take a very practical approach because that's how I like to learn myself. No fluff, no flannel.

That way, you know exactly what you're doing and why you're doing it -

and you'll have all the tools and support you need to get media coverage time and time again.

Want results like these?

Jacqueline Gunn, Workplace Bereavement
15 features in newspapers and magazines and 6 radio interviews

in the first 8 weeks of my PR Mastermind.

“I've never been in the press or on the radio as much I have in the last few months since working with you.

Every press release and pitch we’ve put out has landed coverage.

All this great stuff would have just gone under the radar because I didn’t know how to promote it.

I’m already seen as the go-to expert now and people reach out to me directly.”

LET'S WORK TOGETHER

I can't wait to see your success!

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