Why being seen as the Go-To Expert is crucial for your business

Expert Influence is my 6-month virtual Mastermind where I work closely with business owners and charity leaders to help you position yourself as the go-to expert in your field.

Inside, you’ll get weekly live Q&A calls with me, plus tailored strategies that are built around

your goals - so you’re not wasting time guessing

what works.

When you establish yourself as the go-to expert, everything changes. You build deep trust,

amplify your visibility and naturally start attracting premium clients, powerful partnerships and the kind of media coverage that sets you apart.

Because once you’re seen as the authority, the right people come to you.

MY APPROACH

Who this is for


If you’re an ambitious, high-achieving entrepreneur or a mission-driven business or charity leader ready to raise your profile and take things to the next level, then you’re in exactly the right place.

Inside Expert Influence, I help you build your authority, position yourself as the go-to expert in your field and increase your visibility in a way that feels strategic - not overwhelming.

This isn’t just about looking good online—it’s about becoming the person your industry turns to, so you start attracting premium clients and influential partners who already trust your credibility and are ready to pay top-tier prices - or back your big ideas and social impact.

Learn how to master your own PR alongside a supportive community of entrepreneurs who get it - and grow together as you build visibility and authority.


PR feels less overwhelming (and way more exciting) when you’ve got expert guidance and a supportive team beside you.

Real visibility doesn’t happen in isolation. It happens when the right people are in your corner - pushing you, challenging you and keeping you on track and accountable.

Jacqui Gunn - Workplace bereavement

“I've never been in the press or on the radio as much I have in the last few months since working with you. I was doing socials every day, but I felt like I was missing out on papers, radio and anything else to give me exposure. Every press release and pitch we’ve put out has landed coverage. All this great stuff would have just gone under the radar because I didn’t know how to promote it. I’m already seen as the go-to expert now and people reach out to me directly.”

Nicki Rowland - The Magic Dentist

“Fiona’s personal consultancy and educational programmes are worth their weight in gold. Her hard work to generate publicity for The Magic Dentist charity has resulted in print, radio and TV coverage, locally AND nationally (including BBC Breakfast news) and has significantly raised awareness across the UK and beyond.”

How it works

You start off with a personal 1:1 strategy call with Fiona to plan your way forward.

Here, you’ll map out a customised strategy with Fiona so you know exactly what to do next.

You also get:

Weekly Q+A Calls with dedicated 1:1 time with Fiona on those calls.

Mentoring via the Q+A calls, hot seat sessions, feedback loops offering specific guidance.

Daily support via a private community platform.

Your Expert Influence curriculum and trainings on PR and media strategy.

Fiona’s resources, templates and cheat sheets, where relevant.

Why does it exist?

Expert Influence exists because visibility isn’t optional - it’s essential.

Too many business owners struggle to get media attention, relying on endless social media posts, inconsistent PR efforts or waiting to be "discovered." But without a proven strategy, expert guidance and accountability, they stay stuck, overlooked and underestimated.

This mastermind was built for entrepreneurs and industry leaders who are ready to take control of their PR, position themselves as go-to experts and attract high-quality opportunities - without the overwhelm. Through structured coaching, hands-on strategy and a supportive community, you’ll learn exactly how to secure media coverage, build your authority and turn visibility into real business growth - because your expertise deserves to be seen, heard and recognised.

Core focus:

  • Finding your niche, your audience, your message and your stories.

  • Building your media contacts.

  • PR tactics to increase visibility.

  • Content strategy to help business owners increase trust and build their authority.

  • Building 'Expert' status.

When will I get access?

You get access immediately after signing up. You will receive the terms of enrolment and, when that’s signed, you will automatically get access to the community, the training platform and the calls. You will also receive a link to schedule in your 1:1 time with Fiona.

It has made me reassess my whole way of working by increasing my focus on my business and formulating a plan for moving forward.

- Claire Borkowy, Snead Barns Interiors

LET'S WORK TOGETHER

I can't wait to see your success!

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