Why PR isn’t a ‘nice to have’ – it’s the business growth strategy you’ve been overlooking

A lot of business owners and entrepreneurs see PR as something they’ll get to later - once they’re fully established, made more money or built a bigger audience.

But PR isn’t just about visibility. It’s the key to faster business growth, high-quality leads and premium clients coming to you instead of the other way around.

If you’re spending hours creating content, posting on social media and chasing potential clients but still struggling to stand out, you don’t need to work harder. You need to position yourself differently. And that’s where PR comes in.

Why your business growth feels slower than it should

People don’t always buy from the 'best' business. They buy from the business they trust the most.

Trust is what shortens your sales cycle. It makes clients say "Yes" faster, at the price you want to charge, with less resistance. And the quickest way to build trust isn’t another social media post or cold email – it’s third-party credibility.

Think about it:

• if a stranger tells you they’re an expert, you might well be sceptical

• if their friend tells you they’re an expert, you’ll take note

• but if you see them featured in Forbes, quoted in the Guardian or interviewed on BBC News, they instantly become the go-to authority

This is why PR is not a 'nice to have' extra. It’s the difference between fighting for attention and having your audience seek you out.

PR makes business growth easier, faster and more profitable

If you think PR is just about getting featured, let’s look at what media coverage actually does for your business. It:

✔ attracts high-value clients
Premium clients don’t want just another service provider – they want the best. Seeing you in respected media builds instant credibility and trust.

✔ shortens your sales cycle
If you feel like you’re constantly convincing potential clients to work with you, PR does the heavy lifting for you. When they’ve already seen you in the media, half the selling is already done.

✔ opens doors to bigger opportunities
PR isn’t just about attracting clients. It leads to speaking gigs, collaborations, book deals and more. One feature can open dozens of high-impact opportunities.

✔ gives you an edge over competitors
While your competitors are spending time posting on social media, you’re positioned as the trusted industry expert through real media credibility.

Stop thinking of PR as an expense – it’s an investment that pays off

If you're still wondering if PR is worth the effort, let’s put it in perspective.

Which is more powerful?

❌ running Facebook ads that disappear as soon as your budget runs out
✔ being featured in an article that stays online forever and continues to bring leads months (or even years) later

❌ posting daily on social media to a handful of followers
✔ being seen by thousands of potential clients through a single podcast or news feature

PR isn’t about ego and it’s not just about getting your name out there. It’s a business growth tool that:

• makes it easier for clients to trust you

• reduces the need for hard selling

• positions you as the leader in your industry

Ready to start using PR to grow your business?

If you’ve been waiting for the right time to start PR, that time is right now!

The experts you see in the media aren’t more qualified than you or better connected than you. They just know how to position themselves in a way that attracts the right attention.

And I can show you how to do the same.

📅 Book a free PR strategy call here [free 45-minute PR Game Plan call] and let’s map out how PR can become the growth strategy that finally takes your business to the next level.

The question isn’t can I afford PR?
It’s can I afford not to?