Expert positioning essentials

The First 2 Steps to Becoming the Go-To Expert Without the Guesswork

If you’re already brilliant at what you do – but still aren't getting the recognition you deserve - this is for you.

You’ve built real results. You’re excellent at what you deliver. But you're still being overlooked. This free guide walks you through the first two foundational steps to position yourself as the expert the media trusts and clients seek out.

Why learn from me?

Hi, I’m Fiona – a former senior TV reporter, turned PR consultant, coach and mentor.

I’ve spent over 30 years in the media, helping experts like you become the ones the media calls first – without relying on expensive agencies or endless content creation.

Now, I’m showing you how to combine authentic storytelling with smart AI support to get the recognition, credibility and premium clients you deserve.

What you will discover:

✅ How to position yourself so journalists, collaborators and premium clients take notice

✅ The most common mistake that keeps experts hidden - even when they’re qualified

✅ Why visibility isn’t about doing more - it’s about showing up where it counts

✅ The first 2 steps to building credibility and authority in your space

What you get:

  • The exact positioning strategy I use with private clients

  • A self-assessment checklist to clarify your visibility gaps

  • Real client examples of how expert positioning changed their business

This is for you if:

  • You’re tired of being the best-kept secret in your space

  • You’re already showing up, but not being seen as the expert

  • You’re ready to build real visibility without the content treadmill

  • You want media opportunities, speaking invitations and premium clients to come to you

Why It Works:
This isn’t theory. It’s the same approach I use with founders, consultants and entrepreneurs who go from behind-the-scenes to in-demand - without adding more to their plates.

Get the Free Guide

Start positioning yourself as the expert people remember, refer and feature.


No fluff. No funnels. Just real strategy that works.

Working with Fiona

Fiona's coaching has made me reassess my whole way of working by increasing my focus on my business and formulating a plan for moving forward. - Claire

LET'S WORK TOGETHER

I can't wait to see your success!

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